Levino
One blazer's journey through the shop at Dockan — measuring, mending, embroidery, dry cleaning — told as a single scroll-driven film that ends in a price tool. Built on spec, to show what a story does for a shop.
A craft a price list can't show.
Levino is a tailor, dry cleaner and embroiderer at Dockan in Malmö. Everything they do is physical: a tape over a shoulder, one stitch after another, a press that steams. The usual website for a shop like that is a list — services, prices, opening hours — and the list says nothing about the hands behind it.
We built a prototype on our own initiative, as an answer to one question: what does a tailor's website look like if it's built the way the best sites in the world are built — and still ends where the customer wants to be, at the price?
One blazer, one shop, one motion.
The whole page is one stage, pinned while you scroll. A single garment — a navy blazer — goes through the shop: from the bust to the tailor's table, along the tape measure into the wool, up to the tailor, under the sewing machine, into the embroidery hoop and finally through the steam of the press. Every transition is a camera move, not a page change.
- A tape measure that never leaves. The same tape lies on the table, dives into the wool and lands in the tailor's hand. Drawn as vectors, tinted to the footage it meets.
- The film holds still until you move. Every clip is a frame sequence driven by the wheel — the tailor measures at your pace, the machine sews when you say so.
- Close-ups that are real pixels. The zooms into the cloth use AI-upscaled crops of the same frame, so a macro is sharp instead of a blown-up video frame.
- The machine stitches Levino. The embroidery machine sews the shop's name into the wool — not a logo fading in, a name being made.
- The steam is the way out. The dry cleaner's press fills the screen with steam, and when it lifts, the price tool is there.
Three moments that carry the story.
Scroll the panel — the visual on the left changes with each beat.
The tape unrolls.
The blazer lies on the tailor's table. A green thread leads from the machine, the tape unrolls along the sleeve and the price appears at the cuff. Then the camera zooms along the tape — into the wool.
Out of the navy, into the hand.
Deep in the macro the tape turns upright, and as the camera pulls back it is already in the tailor's hand. The footage comes up underneath it, sharp, and the two pull back together into the whole atelier.
The machine stitches Levino.
The sewing machine scales away and the embroidery machine is behind it. The needle runs, and letter by letter the shop's name is sewn into the wool. Embroidery explained in three seconds, without a word.
The story leads to the price.
This is a prototype, not a launch — Levino is a shop we admire, and the site is our proposal to them. But it shows the principle we build by: motion isn't decoration. Every scroll moves something, every scene ends in an action, and the whole story lands in a price tool where the customer picks a garment and a job and sees the price written on the tag. The prices are Levino's own.
