Journal

Ideas worth clicking.

Plain-English takes on building, branding, marketing and automating — written for owners, not agencies.

Topics

01 Marketing Fastvertising & Ryan Reynolds: ads people actually watch How Ryan Reynolds and Maximum Effort turned fast, self-aware, culturally-timed ads into a billion-dollar playbook — and how any business can borrow it. 8 min 02 SEO How to rank in Google AI Overviews AI now answers a growing share of searches before a single link. Here's how to get your business cited, not buried. 7 min 03 AI AI in marketing in 2026: what actually works Most small businesses use it now. What it actually helps with, and where it gets in the way. 7 min 04 Branding Your logo isn't your brand Why the thing you obsess over matters least — and what actually makes people remember you. 5 min 05 Google Ads Numbers that go up and to the right A no-jargon guide to ad spend that pays back, and the metrics that actually matter. 5 min 06 AI Automation Robots do the boring parts The five workflows we automate first for every client — and the hours they win back. 4 min 07 Web Design Why fast sites win Speed isn't a nice-to-have. Here's what every second of load time costs you in conversions. 4 min 08 Payments The checkout that sells itself Small friction points quietly kill sales. The checkout fixes we make on every build. 5 min

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