Fresh 'n Nova
A 2014 WordPress site rebuilt as a cinematic, scroll-driven experience — you fill the tub with hummus by scrolling, and watch the delivery truck roll through the distribution city.
A great product hiding behind a 2014 website.
Fresh 'n Nova makes genuinely good Mediterranean food — eleven hummus and garlic-fluff varieties, babaghannouj, a full bakery line — and sells into real grocers. But their website was a decade-old WordPress theme: a static slider, product photos locked at 400×250 pixels, and no trace of the thing that makes the brand special — that it's fresh, made in a kitchen, and driven to shelves every day.
The site said "small food blog." The business is a distributor. That gap was costing them wholesale credibility.
Make the page perform, not just present.
We rebuilt the whole thing as a single, scroll-driven film. Nothing is a static screenshot; every section does something as you move through it — so the site feels as fresh as the product.
- A hero you make yourself. An empty tub sits centre-screen; as you scroll, chickpeas pour in and turn into hummus, oil pools, the lid seals. The film's timeline is scrubbed to scroll position — scroll up and it un-makes itself.
- A delivery city. "Made Fresh, Delivered Daily" is a pinned isometric night-city where the branded truck drives the avenue and arrives home as you scroll.
- Products that open up. Every dip is a card you click to reveal its real ingredients, with Vegan / Gluten-Free / Dairy-Free tags pulled straight from the label.
- A community that fans out. Real trade-show photography starts stacked in the centre and floats into a scattered gallery as you scroll; tap any photo to open it full-size.
Three moments that carry the story.
Scroll the panel — the visual on the left changes with each beat.
You make the hummus.
An 8-second film of an empty tub filling with chickpeas and turning to hummus, its timeline scrubbed to your scroll. It's a food factory you drive with the wheel — the hook a static photo can't touch.
The truck comes home.
A pinned isometric city where the Fresh 'n Nova truck drives the avenue past Grocery, Restaurants and Catering, arriving at its own building — the distribution story told as motion, not a bullet list.
Every dip, opened up.
Click any product and it expands to its real ingredients and dietary tags. No mystery, no filler — the same honesty the food is built on.
“[Client quote — one or two sentences on what the new site changed for the business.]
— [Name], [Role], Fresh 'n Nova
A site that surfaces the whole business.
While researching their catalogue we found Fresh 'n Nova was selling a product on Instacart — a Gourmet Thyme hummus — that wasn't listed on their own website at all, and confirmed a real stockist (Rainbow Grocery, San Francisco) carrying three of their SKUs. A good site isn't just prettier; it surfaces the parts of the business the old one was hiding.
[Once it's live, add the real outcome here — wholesale enquiries, time-on-page, load time. Specific and honest; no invented figures.]
